Client Project – S.Ryan
Ash here, S.Ryan is a very good friend of mine and has agreed (after some persuasion, general mocking and calling in a huge favour) to document his journey working with me at the Unorthodox Strength Society for the next 365 days. I know how powerful this system is, and through him I want to show the world just what you can do with only a year! Anyway, enough of me talking… over to him!
December 25, 2024 – Christmas Day
As I sit here in the glow of our Christmas tree, a bittersweet cocktail of excitement and apprehension courses through me. This year has been a battle—a battle I’ve been losing. My weight ballooned from 89kg to 108kg, my energy levels are at rock bottom, and the man I see in the mirror is someone I don’t recognize. I’ve reached the point where even my wife, my rock, is shielded from my vulnerability. Even my fancy scales tell me I am in trouble, showing me that my ‘body age’ is that of a 42 year old – which wouldn’t be an issue if I wasn’t only just 36.
Today i’m drawing a line in the sand.
Project 25 is my declaration of war—not on myself, but for myself. Starting New Year’s Day 2025, I’m embarking on a year-long quest to reclaim my health, confidence, and vitality. Here’s what this project entails:
- Get Back to Sub-90kg Bodyweight: A non-negotiable goal to reclaim my physical health.
- Become 25 again: See if I can get my scale to show a body age of 25.
- Commit to a Carnivore Diet (With 25 Off-Days): A structured approach to nutrition, granting occasional leniency to sustain long-term success.
- Win Two Gold Medals in BJJ Competitions: By entering at least five events, I aim to push my limits and experience the thrill of achievement.
Why Now?
2024 has been a wake-up call. Each pound gained wasn’t just weight; it was a metaphorical brick added to the wall separating me from the life I want. I felt lethargic, vile, and worse—ashamed. My energy for everyday joys evaporated, leaving a hollow shell of the man I once was. But here’s the thing: If I can spiral down, I can also climb back up.
The Plan
I won’t be doing this alone. My secret weapon is Ash from Unorthodox Strength Society, whose expertise will guide my non-BJJ physical training. With Ash’s accountability challenges keeping me honest, I’ll tackle workouts tailored for both intensity and longevity. This isn’t about quick fixes—it’s about crafting a sustainable lifestyle.
I’ll document every success, setback, and strategy here on this blog. Each month, you’ll get raw, unfiltered updates. Why? Because I know I’m not alone in feeling like this. If my journey inspires even one person to make a change, then it’s worth it.
How You Can Relate
If you’ve ever felt like you’re trapped in a cycle of bad habits, this is your sign. It doesn’t matter if your mountain is weight loss, career stagnation, or strained relationships—we all have battles. The beauty of setting a big goal is that it forces you to become someone greater just to achieve it.
And here’s the truth: Goals like these aren’t achieved in isolation. They require support, guidance, and sometimes a little outside expertise. That’s why I’ll be using frameworks from proven systems to ensure my success.
What I Hope to Achieve
By the end of 2025, I’ll be lighter, faster, stronger—but more importantly, I’ll be present. For my wife. For myself. This isn’t just about aesthetics or medals; it’s about rebuilding the trust I lost in myself.
And if I can do it, so can you.
I will tune in New Years Day with all my starting stats so you have full visibility of the struggle ahead.
A Challenge for You
I’m offering you an invitation to join me—not in Project 25 specifically, but in your version of it. What’s one goal you’ve been putting off? What’s the first step toward becoming the person you want to be? Let’s make 2025 the year of action.
Your Opportunity
Let me tell you a little secret, Ash has already told you that we are close… brothers not forged by blood, but by friendship. This means he tells me everything. He has some BIG plans for 2025 including a new version of his highly popular Kettlebell Built program which should be ready to launch to the public soon into 2025. So, watch this space and get ready to join me on a wild as hell ride!